Kokanee Crankworx Festival 2011 Back | Next
Brand: Kokanee
Agency: Mosaic Sales Solutions
Production: Pipeline Creative
Role:
Art Direction
Illustration
Prop Design
Manufacturing
Description:
Working in conjunction with Mosaic Sales Solutions, I provided the creative direction, design and development for the tent graphics, photo backdrop, and display trunk for Kokanee's experiential marketing campaign at Kokanee Crankworx in Whistler, B.C. from July 15 - 25, 2011.
About Crankworx:
During Whistler, BC's 10-day Kokanee Crankworx festival, the dirt-adorned put the revel in the free ride mountain biking revolution, bending physics and blowing minds with their tail-whipping back-flipping hard-charging ways. For the eighth year running, the venues of the Whistler Mountain Bike Park serve as modern day Colosseum, masterpieces of stunt and trail engineering, forum for the ultimate in gladiator contests and public spectacle. In less than a decade, Kokanee Crankworx has become the authoritative free ride festival, a supercharged magnet for the world's best riders, the definitive domestication of dirt in the service of epic endurance, supreme flow, monster air and gravity-fuelled mountain biking.
Agency: Mosaic Sales Solutions
Production: Pipeline Creative
Role:
Art Direction
Illustration
Prop Design
Manufacturing
Description:
Working in conjunction with Mosaic Sales Solutions, I provided the creative direction, design and development for the tent graphics, photo backdrop, and display trunk for Kokanee's experiential marketing campaign at Kokanee Crankworx in Whistler, B.C. from July 15 - 25, 2011.
About Crankworx:
During Whistler, BC's 10-day Kokanee Crankworx festival, the dirt-adorned put the revel in the free ride mountain biking revolution, bending physics and blowing minds with their tail-whipping back-flipping hard-charging ways. For the eighth year running, the venues of the Whistler Mountain Bike Park serve as modern day Colosseum, masterpieces of stunt and trail engineering, forum for the ultimate in gladiator contests and public spectacle. In less than a decade, Kokanee Crankworx has become the authoritative free ride festival, a supercharged magnet for the world's best riders, the definitive domestication of dirt in the service of epic endurance, supreme flow, monster air and gravity-fuelled mountain biking.
CONTACT:E: keith@keithlau.ca
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