Kleenex Brand Anti-Viral Tissue Campaign Back | Next
Brand: Kleenex
Agency: SMAK Media and Promotions
Production: Pipeline Creative
Role:
Prop Design
Manufacturing
Description:
Working with SMAK, one of Canada's top guerrilla marketing agencies, I led the design direction and fabrication of 18 custom Sniffle Squad Packs and Dispensers for the launch of the new Kleenex Anti-Viral Tissue. The Canadian National Tour took place during the peak of the cold and flu season, reaching the family-centered target markets at the most popular winter special events and locations. Through a unique sampling campaign, the new product landed into the hands of hundreds of thousands of Canadians. The equipment successfully withstood sub-zero conditions and action, including hitting the slopes of Whistler Mountain during the campaign.
About Kleenex:
From its beginnings in 1924, Kleenex® Brand has grown into a global icon. Now a staple in homes across 150 countries, the success of their products has been based on helping people fulfill their needs for comfort, softness and cleanliness with high-quality and gentle products.
Agency: SMAK Media and Promotions
Production: Pipeline Creative
Role:
Prop Design
Manufacturing
Description:
Working with SMAK, one of Canada's top guerrilla marketing agencies, I led the design direction and fabrication of 18 custom Sniffle Squad Packs and Dispensers for the launch of the new Kleenex Anti-Viral Tissue. The Canadian National Tour took place during the peak of the cold and flu season, reaching the family-centered target markets at the most popular winter special events and locations. Through a unique sampling campaign, the new product landed into the hands of hundreds of thousands of Canadians. The equipment successfully withstood sub-zero conditions and action, including hitting the slopes of Whistler Mountain during the campaign.
About Kleenex:
From its beginnings in 1924, Kleenex® Brand has grown into a global icon. Now a staple in homes across 150 countries, the success of their products has been based on helping people fulfill their needs for comfort, softness and cleanliness with high-quality and gentle products.
CONTACT:E: keith@keithlau.ca
p: 1-604-339-5200 |
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