Heart & Stroke Foundation, Take the Pressure Down Campaign Back | Next
Brand: Heart & Stroke Foundation
Agency: SMAK Media and Promotions
Production: Pipeline Creative
Role:
Art Direction
Concept Design
Manufacturing
Description:
Working in conjunction with SMAK Marketing, I co-designed the experiential marketing display for the Heart & Stroke Foundation's www.takethepressuredown.ca campaign, which also included manufacturing the wall unit and bench, as well as overseeing the programming of the on-screen display animation. The two-day guerrilla marketing stunt was seen in front of the Vancouver Art Gallery in the downtown core and at Broadway & Granville St. during peak hours.
About Heart & Stroke Foundation:
The Heart and Stroke Foundation, a volunteer-based health charity, leads in eliminating heart disease and stroke and reducing their impact through the advancement of research and its application, the promotion of healthy living and advocacy. The Heart and Stroke Foundation of Canada is a federation of 10 provincial Foundations, led and supported by a force of more than 130,000 volunteers.
Agency: SMAK Media and Promotions
Production: Pipeline Creative
Role:
Art Direction
Concept Design
Manufacturing
Description:
Working in conjunction with SMAK Marketing, I co-designed the experiential marketing display for the Heart & Stroke Foundation's www.takethepressuredown.ca campaign, which also included manufacturing the wall unit and bench, as well as overseeing the programming of the on-screen display animation. The two-day guerrilla marketing stunt was seen in front of the Vancouver Art Gallery in the downtown core and at Broadway & Granville St. during peak hours.
About Heart & Stroke Foundation:
The Heart and Stroke Foundation, a volunteer-based health charity, leads in eliminating heart disease and stroke and reducing their impact through the advancement of research and its application, the promotion of healthy living and advocacy. The Heart and Stroke Foundation of Canada is a federation of 10 provincial Foundations, led and supported by a force of more than 130,000 volunteers.
CONTACT:E: keith@keithlau.ca
P: 1-604-339-5200 |
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